Crisis Communications Has Two Rules. Most Leaders Break Both.
0:39
YouTubeThink Fast Talk Smart
Crisis Communications Has Two Rules. Most Leaders Break Both.
In a crisis, you don't have to know everything. You just have to communicate. Farnaz Khadem's two non-negotiables for crisis communication: Truth and transparency, even when the truth is uncertain. And speed, because the window to get ahead of a narrative closes fast. Waiting until you have all the answers? That's not caution. That's a mistake ...
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