From the archives: The introduction of 'New Coke' during the 80s cola wars
6:11
YouTubeCBC British Columbia
From the archives: The introduction of 'New Coke' during the 80s cola wars
In 1985, the Coca-Cola company decided to shake things up — and it exploded in the soft drink maker's face. Coca-Cola had just made a splashy launch of a new formula for the 99-year-old drink, which quickly became known as New Coke. Yann Cornil, assistant professor of marketing, at the University of British Columbia’s Sauder School of ...
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