How Impossible Foods turned a plant-based burger into a $4 billion brand. | CNBC Make It
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Impossible Foods’ founder and CEO Pat Brown wants to replace all meat with plant-based alternatives. His company has helped usher in a new era of meatless burgers, products intended to taste like the real thing. As Impossible expands, Brown also hopes to curtail the environmental damage wrought by animal-based meat production. With the coronavirus impacting the price and availability of traditional meat, this could be Impossible’s chance to take a bite out of the competition. | Bloomberg Origina
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