Find & Build Audiences Like Meta - But For Direct Mail.
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YouTubeShopify1Percent - The Shopify Podcast
Find & Build Audiences Like Meta - But For Direct Mail.
There's a ceiling on what every brand will spend on retention. But when it's for acquisition, as long as there's positive ROAS, there is no limit. Which is why the sleeper play in direct mail is true cold prospecting. Neal Goyal walked through how PostPilot is now building lookalike audiences for mail (just like Meta) using cross-brand Shopify ...
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