Segmentation vs Targeting vs Positioning: What Do They Mean? 🤔 #marketingstrategy
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Segmentation vs Targeting vs Positioning: What Do They Mean? 🤔 #marketingstrategy
What is Segmentation, Targeting, and Positioning (STP) in marketing? In this video, we break down one of the most important frameworks in marketing strategy. The STP model explains how companies divide markets into customer groups (segmentation), choose which customers to focus on (targeting), and shape how their brand is perceived (positioning ...
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