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The GTM Principle That Works for Every Business

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The GTM Principle That Works for Every Business

What’s the one go-to-market (GTM) strategy principle that works for every company, no matter the size, industry, or audience? Sid Kumar, Area VP of GTM Strategy & Planning at Databricks, shares a timeless truth with ZoomInfo's Millie Beetham: start with the customer journey and work backwards. Forget the org chart. Focus on outcomes ...

704 views1 month ago

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