Challenge: Mattel relied on manual data collection and reporting, hindering its ability to respond quickly to product issues and understand consumer sentiment and emerging trends in real time. Solution: Built an AI-powered feedback system using BigQuery, Vertex AI, and Gemini that resulted in a 100x increase in data processing capacity—cutting analysis time from a month to just one minute. And it was all built in-house, saving the team an estimated $1M along the way. Hear from TJ Allard, Mattel’