Tetra Pak promises to 'protect what's good' - Campaign Middle East
1 day ago · Tetra Pak promises to ‘protect what’s good’. Shantelle Nagarajan. Campaign Middle East speaks to the company to find out more about its marketing initiatives to promote its commitment to sustainable packaging solutions. The Tetra Pak booth at Gulfood Manufacturing 2024. In an era when sustainability is often more marketing tagline than ...
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Cannes Lions introduces country pavilions and award criteria updates. The Cannes Lions International Festival of Creativity, slated for 16–20 June 2025 in Cannes, France, has announced several updates ahead of its 72nd edition. Among the most significant changes this.
‘Zero-cost’ campaign boosts tourism to Comoros
1 day ago · VICE Arabia deems the campaign to be “what is probably the cheapest travel and tourism shoot in the history of marketing’ as the idea of using screenshots provided a ‘zero-cost shoot’. “The technique of using simple screen shots of the weather in Comoros was driven by one thing: the budget,” Davenport said. “Having a very small ...
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Dec 14, 2023. Digital Essays 2023: AI’s Darwin evolution... Dec 14, 2023. FEATURED. Perfetti Van Melle’s Mentos Gum as sponsor of Al-Awwal Park Stadium. Top 15 cinema ads of 2023. Strategies for effective digital marketing. Winners’ Circle: Gambit on winning the UAE Agency of The Year. Top 10 account wins in the region across 2023.
Tailwind EMEA hosts media quality and attention masterclass with …
1 day ago · Other key takeaways from the IAB MENA masterclass include:. Attention equals impact: Campaigns with elevated attention metrics correlate with stronger brand consideration and intent.; Quality impressions matter: Higher quality impressions directly increase ROI, underscoring the value of optimised media.; Visibility drives engagement: Ads with high visibility contribute significantly to ...
About - Campaign Middle East
Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
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Ethical marketing: A ‘hook’ or a ‘good look’?
Nov 4, 2024 · Campaign Middle East speaks to several agency leaders who share open and honest opinions on the state of ethical marketing, sustainability initiatives, and ‘do-good’ CSR activities by brands and advertisers. We’ve entered an era of increasingly aware consumers. Customers know when they’re trading in their personal data for expectations ...
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Top news, insights and analysis every week. SIGN UP TO CAMPAIGN’S NEWSLETTER Sign-Up
About - Campaign Middle East
Campaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]