The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

Clinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term ...

Depop has appointed former CMO and chief brand officer Peter Semple as its new CEO, effective 1 August. Semple has served as ...

Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

As the government mulls extending statutory paternity leave, dads who have taken enhanced leave acknowledge “emotional ...

The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...