O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...