In this Keynote, Sally Croft will take you behind the scenes of Ericsson's ambitious 'Make it Memorable' campaign. Through ...

Marketing leaders from Capgemini, Dentsu, and more reveal how they’re turning strategy into commercial success, and proving the value of modern marketing.

Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.

Discover how commercial marketers are driving sustainable growth through smarter Go-to-Market strategies. Join B2B Marketing ...

The marketing rule of 7 is one of the oldest in the book. Explore how relevant it is for B2B businesses today, and how marketers can execute it.

If you're looking for B2B marketing predictions, Hannah Stringer breaks down everything from the future of AI to brand campaigns and more.

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement ...

If you're looking to find out more about creating a data-driven strategy, check out our guide which breaks down examples and much more.

Our list of marketing agencies in the UK is back and it's showcasing the biggest and best in B2B. Check out our analysis of all the data.

Whether you're an agency or client-side marketer, we have your go-to guide for enhancing your B2B content marketing strategy with expert advice.

Complete the form to instantly download all three. Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, ...