The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

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The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...