Google has escalated the AI arms race in the smartphone market with a new Pixel 10 teaser, this time taking a direct and not-so-subtle jab at Apple's ongoing delays with its promised Apple Intelligence features.

In a new Pixel 10 ad, Google dunks on Apple’s failed promise of Siri AI improvements, with a narrator that suggests you could “just change your phone” if you bought “a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year.”