This upcoming school year, high school athletes will be able to sign deals with companies for their name, image, and likeness ...

The landmark House v. NCAA Settlement, approved earlier this summer, helped rewrite the NCAA rulebook, effectively ended ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

That includes some big names, such as four-star cornerback Thaddeus Dixon (Washington), four-star offensive tackle Daniel ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Clemson is ‘sun-setting’ its booster-funded collective, 110 Society, as the athletic department is leaning ‘heavily’ into ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

MILWAUKEE--- A local Milwaukee law firm has signed one of Wisconsin's first high school Name, Image and Likeness (NIL) deals ...

For a few months last fall, the Texas Tech Red Raiders were like kids in a candy store. They wanted everything, threw everything in their basket at check-out, a ...