This upcoming school year, high school athletes will be able to sign deals with companies for their name, image, and likeness ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

The landmark House v. NCAA Settlement, approved earlier this summer, helped rewrite the NCAA rulebook, effectively ended ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

Notre Dame star running back Jeremiyah Love adds a major NIL deal to his portfolio ahead of his junior season.

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

The new agency vetting name, image and likeness deals in college sports reached an agreement Thursday that relaxes standards ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being one of the best players in the Missouri Valley Conference at Southern ...

Faizon Brandon’s apparent deal for $1.2 million over two years is the outlier among NIL deals for North Carolina high school athletes.

For a few months last fall, the Texas Tech Red Raiders were like kids in a candy store. They wanted everything, threw everything in their basket at check-out, a ...