Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

Walton reportedly took out a full-page, full-color advertisement in the New York Times appearing to support the No Kings Day movement, which is calling for nationwide protests on June 14, the same day President Donald Trump planned a military parade in the nation's capital.

Walmart heiress Christy Walton paid for a newspaper advertisement in The New York Times that promoted an anti-Trump “No Kings” protest on June 14, 2025.

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

“Boycott Walmart!” wrote longtime Trump supporter Roger Stone, who added: “The Walmart Heiress subsidizes insurrection. Next up peaceful protest outside all of their stores to encourage people not to shop there. Essentially what left-wing stooges did to Tesla. Let’s go.”

Walmart faces backlash and calls for a boycott from Trump supporters after heiress Christy Walton funded a full-page ad in The New York Times.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

Walmart heiress Christy Walton paid for a full-page color advertisement in the New York Times this week promoting the No Kings protests scheduled for June 14.

Christy Walton, billionaire widow of Walmart heir John Walton, sparked backlash from Trump supporters after funding a New York Times ad promoting civic discourse on June 14. Viewed as a veiled critique of Trump,

Walton has urged the American public to engage in the political process in the ad, which defends democratic values.

Here's how to protect yourself What is 'No Kings' day protest on June 14? "No Kings is a national day of action and mass mobilization in response to the increasing authoritarian excesses and corruption of the Trump administration,