When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

American Eagle pays a dividend far above S&P 500 averages. The stock first reached its current price 20 years ago. American ...

American Eagle Outfitters is generating headlines and controversy, but Coach is approaching social impact in a way that is ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Shares of young adult apparel retailer American Eagle Outfitters (NYSE:AEO) jumped 6.3% in the afternoon session after ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

More than six months into his second term as U.S. commander-in-chief, Trump, a former New York businessman and reality ...

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

What Happened? Shares of young adult apparel retailer American Eagle Outfitters (NYSE:AEO) fell 3.1% in the morning session ...

U.S. stock indexes slipped following the latest discouraging signal on the U.S. economy. The S&P 500 fell 0.5% Tuesday, ...