This year also brings a shiny new shopping feature: “Today’s Big Deals”—a daily, themed drop of limited-time offers from top brands like Samsung, Kiehl’s, and Levi’s, launching at midnight and available while supplies last.

Amazon Prime Day kicks off on July 8 and runs through July 11, with new Prime Day deals rotating in every day. I've been covering Prime Day at Mashable for nine straight years, and I'm scoping out the best deals for babies, kids, and their parents, so check back here to see my picks.

Save on some of our parenting editors' favorite gear with these Amazon Prime Day baby deals that are already live, including discounts on monitors, pumps and more gear.