These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

AJ Dybantsa’s rise in the basketball world has been nothing short of impressive. Despite his busy offseason preparations, the BYU commit is still finding time to connect with his growing fanbase.

AJ Dybantsa is going off for Team USA U19 this summer. The five-star recruit, who has an NIL valuation of $4.1 million according to On3, put up 11 straight points to secure a win for his squad.

AJ's communication with coaches was ... stands to impact the way NIL collectives are run. The big takeaway from Dybantsa and recruiting in 2024 is: If you're going to recruit top five-level ...

BYU's AJ Dybantsa is already turning heads before the 2025-26 college basketball season. As it stands now, the 6-foot-9 power ...

Rumors surrounding rising superstar AJ Dybantsa's potential NIL deal indicate the coveted recruit could push NIL payouts to new heights. Many speculate that the potential top pick in the 2026 NBA ...

When AJ Dybantsa signed with BYU, he knew it came with a next-level approach. Cougars coach Kevin Young has a different ...

AJ Dybantsa hasn’t even played a single college game, and yet he’s already a titan in the world of name, image, and likeness (NIL). The incoming BYU freshman and top high school basketball ...

BYU's AJ Dybantsa is already turning heads before the ... Dybantsa saw a significant jump in his On3 NIL valuation recently. He moved up to $4.1 million and cracked the top five for the first ...