Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing marketing success across different industries.

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media sensation works like the sales impact of appearing on "Shark Tank." Even ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

Trying to figure out what to post on social media in 2025 can feel like a puzzle. With so much out there, it’s easy to get lost. But don’t worry, we’ve got some ideas to help you make your content pop ...

Young adults who engaged in a social media “detox” reported reductions in depression, anxiety and insomnia, though it was unclear how long the effects would last. By Ellen Barry Dialing down the use ...

Keeping your social media feeds interesting can feel like a challenge, right? It’s easy to fall into a routine of posting the same old things. But don’t worry, there are tons of ways to mix it up and ...

Preteens using increasing amounts of social media perform poorer in reading, vocabulary and memory tests in early adolescence compared with those who use no or little social media. That's according to ...

Introduction: Research on social media influencer marketing has grown significantly in recent decades, particularly in the fashion industry. This field is crucial for marketers, management, and ...