There are those who watch the Super Bowl to see the game. And there are those who watch it just to see the commercials.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

A re you ready for some commercials?! For those not into the actual sport of football, there are always the commercials that ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

As an injured (and concerningly sad-looking) "Mean" Joe Greene hobbles off the field, a kid straight outta Sesame Street offers him a cold glass bottle of Coke. Greene downs it, throws the kid his ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995 ... "Michael Jordan/Bugs Bunny" 1991: Diet Pepsi, "New jingle spreads around the world" 1990 ...

And the other, which actually ranks first in the hearts of Americans everywhere, other than in Pittsburgh, was the Rocket ...

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been ...

Learn how to use Kalshi promo code BROAD and claim a $10 bonus. Make predictions on outcomes during Super Bowl Sunday.