Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

The White House released a healthcare framework as a call to action. It offers few specifics and raises more questions than ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Universal garnered 10 Academy Award nominations for "Wicked," a boon for marketing efforts for the second part of the duology, "Wicked: For Good." The film already has pent-up audience demand ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Rebecca Hourihan, founder and chief marketing officer of 401(k) Marketing LLC, recently brought her wealth of plan advisory knowledge and her eye for trend-spotting to list some of the top ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike. Lauren Weinberg, who joined the company in January, is readying a ...