In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Anthony Edwards made his name flying high above the rim. This season, he’s set aside dunks for 3-pointers.

The first such release proved serendipitous, as the black and white colorway from the shoe’s initial ... including Michael ...

In London on Monday, Mescal arrived at the studios of the “Capital Breakfast” radio show to talk all-things Gladiator II. And ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The newest A Ma Maniere Jordan sneaker is on the way. Check our Sneakers news for more upcoming releases and breaking content ...