Mazda's US sales grew nearly 40% and market share grew significantly from 2014-2024, largely due to its "Retail Evolution" project. This initiative transformed the dealership customer experience, ...

Mazda has been busy polishing its lineup of straight-six-powered crossovers, pouring attention into its larger and more profitable models. Yet, as the Hiroshima brand shifts focus to electrification ...

Here’s what you’ll learn when you read this story. Mazda’s latest concept car, the Vision X-Coupe, features a rotary engine that’s designed to run on biofuel. The fuel is produced by refining ...

Mazda is a sports car company trying to define itself in an SUV-loving world. The automaker’s identity is deeply tied to imbuing its cars with driving soul and cheerful character, and it’s been nearly ...

A cleaner, flatter Mazda emblem was just unveiled at the Japan Mobility Show 2025, joining the sea of other minimalistic logo redesigns in the autosphere. Mazda unveils a flatter, digital-friendly ...

The Japan Mobility Show kicks off in Tokyo this week, and Mazda is using the occasion to show off a couple of concepts it says embody a theme called “the joy of driving fuels a sustainable tomorrow.” ...

Mazda used the 2025 Japan Mobility Show to look beyond 2035, unveiling two concept vehicles that represent both the company’s engineering ambitions and its evolving design philosophy. The Vision ...

Mazda is using the 2025 Japan Mobility Show in Tokyo to show its sustainable and empathetic side—and another tease of a forthcoming plug-in hybrid with a rotary engine—with the global unveil of two ...

Toyota and Mazda are reportedly collaborating on new GR86 and Miata sports cars. This partnership could produce some of the best iterations of each respective Japanese sports car yet. Toyota and Mazda ...

Mazda has developed a wide variety of engines and propulsion systems over the years. Famously, Mazda pioneered rotary technology, but the Japanese automaker has also developed rotary hybrids, fully ...

Mazda calls the EZ-60 a “dream car.” The electric SUV is now available in China with prices starting under $17,000. Starting next year, Mazda will launch the new electric SUV in other global markets, ...