If you’ve never been lucky enough to catch a John Cena cap at a WWE live event (and aren’t happy with WWE Shop’s selection of clearance snapbacks and Natalya cat ears), here’s good news: LIDS and WWE ...

Lids Sports Group is grappling with growing pains as it strives to expand its product line beyond hats. Sales for the Indianapolis-based division have been so disappointing that parent Genesco Inc.

INDIANAPOLIS — CEO David Baxter isn’t so much interested in blowing the top off Lids Sports Group as he is in adjusting the retailer to better fit today’s — and tomorrow’s — consumer demands. As a ...

Ahh, Father's Day. Lots of people have no idea what to get for theirs, but Lids is here to help. As a wearer of many hats, I frequent Lids stores on a fairly regular basis. Usually it's to buy ...

Global sports retailer Lids officially launches its 2025 holiday campaign “ALL CAPS,” tapping Stephen A. Smith as the face of the new rollout. The campaign unites a dynamic cast of cultural voices ...

A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest ...

The 2025 "ALL CAPS" campaign celebrates fandom, culture and self-expression with appearances from Quavo, Chase B, Liv Morgan, Dom Mysterio, Chicklet and Maleni, Chris Brickley and more. INDIANAPOLIS, ...