You’ve probably giggled after glancing through a menu, intending to pick a drink to quench your thirst, only to be met with ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Jim Beam) Jim Beam is bringing back a postseason promotion aimed at football fans whose teams did not make a championship ...

Jim Beam has enlisted “Saturday Night Live” star Kenan Thompson for a new campaign entitled “Refresh Your Season” designed to help keep things light during the often tense — and for most fans, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. During the football playoffs, only one team’s fans ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. SHENZHEN, CHINA - APRIL 12: Bottles of Jim Beam Kentucky Straight Bourbon Whiskey, an ...

This Oct. 3, 2012, photo shows the Jim Beam visitors center at its central distillery in Clermont, Ky. Attendance at distilleries along the Kentucky Bourbon Trail surpassed two million in 2022 for the ...

A whiskey sour for the distilled spirits industry. Consumers are souring on drinking alcohol. And that’s one of a host of complex reasons why Jim Beam is placing its main distillery in Clermont, ...

KENTUCKY — Jim Beam has announced a pause in production at its main distillery in Kentucky, set to begin on January 1. This decision comes amid issues related to supply and taxation. The Kentucky ...

“The Jim Beam Refresh Your Season,” a new creative campaign, runs into early 2026. Johannes Leonardo produced the creative. Jim Beam knows millions of fans are upset their teams won’t make it to the ...

“Saturday Night Live” funnyman Kenan Thompson stars in a new campaign for Jim Beam that anticipates football fans’ potential disappointment post-Super Bowl. The “Refresh Your Season” effort, which ...

Jim Beam, the Bourbon company, is stopping its main distillery’s production this year. “We plan to pause distillation at our main distillery on the James B. Beam campus for 2026 while we take the ...

Jim Beam is pausing production at a Kentucky distillery for at least a year starting in 2026. Bourbon makers have been struggling with tariffs, a Canadian boycott and decreasing demand as fewer ...