Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...
LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...
LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can ...
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