The ads will appear in WhatsApp’s “Updates” tab, a section of the app that’s separate from a user’s inbox and private conversations ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the industry.

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab ...