Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
LEGO has introduced the Smart Brick at CES 2026, signalling a bold new phase for the iconic toy brand. This tiny but powerful ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.