LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...