Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...

For brands, today’s flood of lookalike AI content presents an opportunity to differentiate by creating authentically human ...

Adobe launched the Firefly Video Model in public beta, bringing text-to-video AI generation to the web. Here's what it costs.

In his annual letter, YouTube CEO Neal Mohan dubbed AI one of the company's four "big bets" for 2025. The executive pointed ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...