Not a fan of advertisements on your Google TV? Great news! There's a new Star Wars/Coca-Cola one that you're going to hate.

Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a ...

It’s fascinating to see some top brands fiddling with AI for making advertisements. Can high-production-style beat creativity ...

Coca-Cola and Lucasfilm's new two-minute short film is an ode to the Star Wars fandom that has kept the franchise alive for almost fifty years.

Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...

Every year, there’s a song of summer. It’s often something to argue over when conversation lags at the barbecue. In 2013, ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Jamazing Patrons of September: Krishna Venkataraman, Avijit Singh, Madhan, Bhavya Singh, Sameer, Akash Dhanasekar, Riju Mahna ...

Gum arabic, which is harvested from acacia trees, is used most often to stabilize and thicken ingredients across supply ...