Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm ...
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...
Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
It takes me a solid five minutes to explain to him what happened through my laughter,’ the Coke bottle’s owner detailed in a ...
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...
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