Our brains quickly assess food, noting taste, health, and familiarity all at once. A study in 'Appetite' reveals this ...

Researchers at Lund University in Sweden have created a method that makes it possible to transform the brain's support cells ...

Sound is not just something we hear—it’s vibration, and vibration interacts directly with the human body at a cellular level.

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

On December 29, the Vietnam ICT Press Club announced the Top 10 ICT Events of 2025, as voted by nearly 50 journalists from ...

OpenAI-powered conversational shopping could become Target's next growth lever, reshaping how guests discover, buy and ...

Comprehensive analysis examines the 40Hz gamma wave audio program, its neuroscience research foundation, and how it compares to supplements, brain training apps, and other cognitive wellness approache ...

Scientists have traced a devastating pattern of brain cell loss in a handful of families to a single, ultra-rare mutation ...

Merge Labs, a brain-computer interface startup that seeks to read brain activity using ultrasound, is being spun out of ...

Anoxic brain injury, also called anoxic encephalopathy or hypoxic-ischemic brain injury, is a life threatening condition resulting from a complete lack of oxygen to the brain. Anoxic brain injury (ABI ...

Achieve peak productivity by manipulating brain wave states. Instead of constantly operating in beta, shift to alpha for creativity, theta for deep insight, and gamma for breakthrough. Find "flow ...