In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...

The global chief creative officer at Havas Health reflects on the twists and turns of his decades-long career, from ...

The opportunity for agencies is real. But only if they stop trying to be tech companies in name and start becoming ...

It’s a question posed every day in every creative department across the globe. Now, FCB Chicago has put that very thought at the heart of a dynamic new campaign that inspires creatives to ask, ‘What ...

Corporate reputation – invisible when it’s intact, but it’s all anyone sees when it’s gone. And CMOs are uniquely placed to protect and strengthen it. Business leaders reveal why and how the CMO is ...

B2A is ‘brand-to-agent’ marketing. A marketing practice focused on the most important audience you’ll never meet: agents. We’re increasingly surrounded by AI agents who can navigate the web, compare ...

Commerce media is well and truly established. But, as Rachel Kerr of M+C Saatchi explains, a recent survey reveals how marketers still face hurdles in implementing strategies for the channel.

OpenAI’s June 10 outage didn’t crash the internet. But it did reveal how deeply marketing teams have hardwired AI into their ...

Kim Mickenberg and the team behind FactSet’s Best in Show-winning campaign explain how embracing humor and humanity ...

In the age of AI, speed is a given. But trust and differentiation are earned - especially when it comes to creating global ...

Walmart Connect’s Khurrum Malik shares why he thinks the burgeoning sector of retail media affords brands a more creative ...

Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild ...