As gaming and esports culture explode across the Philippines, brands are discovering that success comes not from flashy ads, but from genuine integration into the country’s close-knit gaming ...

Campaign take: With each summer getting hotter, a full-body deodorant is a clever campaign. Martha Stewart is the ultimate brand ambassador to rope in, and the script is tight, leaning on ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a lecturer from RMIT University Vietnam explains.

Google to roll out ads in AI Overviews in seven APAC markets later this year The English-language ads, which will be available in Singapore, Malaysia, the Philippines, Indonesia, India, Pakistan and ...

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

China’s food delivery giants are burning billions in a cutthroat price war. Orders are soaring, but so are concerns over collapsing margins, declining service, and vanishing brand loyalty.

Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in ...

No sign of macroeconomic impact as "we haven't seen any change from Q1 to Q2", CEO Arthur Sadoun says.