Leveraging Naserian Waceke’s 15+ years of experience, Alternative Events aims to focus on delivering customised, immersive ...

Despite the UAE’s advanced mobile ecosystem, user acquisition ad spend by e-commerce apps declined in H1 2025.

Bennett Consultancy & Co's Evelyn Bennett calls on brand loyalty leaders to rethink how loyalty is defined, measured and ...

The TikTok report reflects the platform's community protection, content moderation, and proactive user empowerment in the ...

The Deliveroo and FIX campaign was rolled out across Instagram Reels and Stories; TikTok short videos; Facebook video ads and YouTube.

Cicero and Bernay's Tariq Al Sharabi shares news, views and trends from across the spectrum for July.

We asked industry experts across the region to share their take on whether programmatic numbers can truly be trusted.

Creó Global's Jaimesha Patel explains why now more than ever the brands must lean into social listening, and then act on it.

The appointment grants The Vantage representation rights to Hearst’s portfolio of international editions, spanning more than ...

Cheil MEA's Wang Junwen says that lasting success for Chinese automotive brands will come from relevance, not reach.

Alkadhi has previously advised NEOM, the PIF, Saudi Research and Publishing Company and the COP29 Presidency in Azerbaijan.

The PRCA MENA survey is completely anonymous, open to all PR and comms professionals in the region, and takes less than 5 minutes to complete.