Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Adopt will become a part of Publicis Connected Media as part of the acquisition.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

See Primanti Bros.’ lawsuit against itself, Drumstick’s collab with WWE and Kenneth Cole’s mental health initiative with ...

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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the ...

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5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value ...

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...