The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

Amazon Prime Day is here and is running until July 11. There are plenty of savings across Amazon but there are also many hidden deals from other retailers that we have spotted! Make sure to check in with our Amazon Prime Day deals hub for savings on telescopes, drones, cameras and much more.

Looking to make your workday smarter? Find discounted prices on smart home hubs and name-brand phones with generative AI this week.