Smith Entertainment Group (SEG) revealed the new name and permanent identity of Utah’s NHL franchise: the Utah Mammoth. More ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The 2025 IIHF Men’s World Championship is underway! The Utah Mammoth had five players participate in Day 1: Karel Vejmelka ...

Over a year after the NHL officially awarded a new franchise to Utah, the team has a new name. For the 2024-25 season, the ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

Although the mammoth is extinct as a species, Utah picking the Mammoth as its identity will bring new life to the beast in a ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

Team introduces permanent brand identity including colors, logos, and jersey designs; Utah Mammoth name chosen by fans ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...