Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

Kim Kardashian turned heads on the red carpet at the 2025 Vanity Fair Oscar party on Sunday night, and her look is now being ...

The “Kardashians” star went for a ballgown moment that landed a bit flat, with fans comparing her wrinkled Balenciaga look to ...

Kim Kardashian has teamed up with Nike to launch NikeSKIMS, a brand designed for both aesthetics and performance. The ...

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

It has been a jam-packed week in the world of sports business news. Netflix (NFLX) has expressed interest in taking the NFL ...

Could SKIMS, co-founded by Kim Kardashian and Emma Grede, rival the Jordan brand? Founded in 2019, SKIMS is a brand ...

Kim Kardashian and Nike are working together on a line of training apparel and shoes; we wonder how Kanye West feels about that.

It's easy to hate on someone like Kim Kardashian, but does the reality-TV star really deserve so much hate? Find out more.

Last week, Nike’s new CEO Elliott Hill announced a partnership with Kim Kardashian’s Skims clothing brand in an effort to reconnect with consumers. The deal had been in the works for over a ...