British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

Prices in the supermarket are set to rise from Saturday (February 1) ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Grocer 33 win in three weeks as it prepares to launch a major Rollback pricing initiative. Ahead of Asda scrapping its Aldi and Lidl Price Match initiative an ...

An Asda worker has been praised as a hero after jumping into a river to save a man who had fallen in. Dan had been at the ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...