Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

“It’s definitely my go to shampoo and conditioner routine from now on!!” ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Thankfully, my editor put me onto Kiwabi Hair Color Shampoo, a Japanese color-depositing formula designed to softly blend ...

Experts say there’s no one-size-fits-all rule for washing your hair—but knowing your hair type, age, and lifestyle can help ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

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