One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

When we were kids, any toy with our favorite wrestler on it was the best thing in the entire world. We can even make the argument that it was the toys that helped feed our obsession with pro wrestling ...

This WWE star has some interesting choices for his top five Christmas toys of all time. Apart from his in-ring work, Ethan Page is also known for his Toy Hunt vlogs, which show him visiting toy stores ...

The rivalries between WWE superstars are so epic sometimes that they spill out of the pro wrestling ring and into the toy aisle. Take former partners in the Shield faction and now in-ring foes Seth ...

We’re back to make you aware of the best line of WWE toys you need to buy for the month of June 2015. We have several current Superstars, memorable legends & Hall of Famers and notable Divas all here ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...

Wrestling is huge, and the WWE is a massive part of why it is. With iconic figures like Andre The Giant and Hulk Hogan to modern legends like John Cena, Roman Reigns, and Rhea Ripley, there are tons ...

We’re back to put you on to the best lineup of WWE action figures you need to buy for the month of July 2015. We have several new Superstars, standout legends & Hall of Famers and beautiful Divas all ...