New Atlas

Perfecting the Classics: Fender walks a fine line between innovation and tradition

When it comes to fanfares, it doesn’t get much bigger than this. I’m in Tokyo for Fender Experience 2025, a three-day ...

Fender and Johnny Marr reimagine the Jaguar with signature stunner featuring three custom-wound lipstick single-coils

Finished in gloss black, equipped with three Kent Armstrong lipstick single-coils, a "secret switch" and four-way pickup ...

Johnny Marr on reinventing the Fender Jaguar (again), the “biggest reunion of all time” and why Nile Rodgers deserves more credit

Marr is one of guitar's most prolific collaborators, having played with The Smiths, The Pretenders, Modest Mouse, The Cribs, The The, and even Hans Zimmer – now, he’s pushing the limits of the Fender ...
Music Connection

Loog and Fender Release Sonic Blue Kids’ Stratocaster and Telecaster

Loog Guitars and Fender Musical Instruments Corporation have unveiled the latest expansion of their Fender × Loog collaboration: a new Sonic Blue finish for the kid-sized Stratocaster® and Telecaster® ...
MusicRadar

Black Friday electronic drum set deals 2025: save big on e-drums from Roland, Alesis, Yamaha and more in the biggest sale of the year

It's that time of year again where your friendly local/digital music retailer drops the biggest discounts on your most coveted gear. When it comes to Black Friday electronic drum set deals, in my ...
HERO MAGAZINE

“I don’t remember a time when I didn’t have a guitar” – Johnny Marr on his new Fender signature and lifelong obsession

That same sense of precision and curiosity runs through Marr’s latest collaboration with Fender: the limited-edition Johnny ...