"This film proves that ... figure. Tourism platform Tongcheng reported a fivefold spike in searches for "Ne Zha-themed trips." In Sichuan's Yibin, home to ancient temples honoring the mythical hero, ...

Beyond theaters, the film's success has sent ripples through China's cultural tourism market. Cities tied to Ne Zha's legend are racing to transform cinematic buzz into economic gains, introducing ...

With the worldwide success of this film, the character of Ne Zha has emerged as a cultural icon, capturing the imagination of audiences across the globe and leaving an indelible mark on north China's ...

Ming Dynasty (1368-1644) official Yuan Liaofan was celebrated at a recent temple fair at Liaofan Park in Tianjin's Baodi district, attracting numerous cosplayers to pay homage to the man renowned for ...

Traveling along the Tea Horse Road unlocks a land of teahouses, centuries-old monasteries, and epic valley views.

Sales of character-themed products related to the movie Ne Zha 2, the first film to gross more than $1 billion in a single ...

Dating back to the 7th century BC, it stretches over 13,000 miles across the Chinese landscape, snaking through rugged ...