Let's be honest, they're the best part of the big game.

There are those who watch the Super Bowl to see the game. And there are those who watch it just to see the commercials.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

This commercial went over better than New Coke did. If you don't have a smart speaker, you're missing out. If you don't have a smart speaker that curses at you like Gordon Ramsay after you burn a ...

A re you ready for some commercials?! For those not into the actual sport of football, there are always the commercials that ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been ...