With the addition of Opel OnStar, the automaker is preparing to kick off their refreshed advertisement campaign across multiple forms of media. The first print ad will be published on October 5 th.

Opel has launched a new TV advertising campaign for the rugged Adam Rocks city car using its “Change your mind,” slogan seen in the automaker’s other TV spots. Opel says the commercials are “fresh, ...

GM’s Opel arm wants to save male crotches one man at a time, but something tells us that this ad campaign from Opel Denmark won’t exactly resonate to all Americans the same way it does with Europeans.

The Opel Adam is the German manufacturer’s attempt at making a dent in the sales figures of cars such as the MINI, Citroen DS3 and the Fiat 500. Opel is trying desperately hard to make the car seem ...

General Motors' European marketing people appear to be taking a different tack with the upcoming Opel Ampera-e electric car. Set to debut at the 2016 Paris Motor Show later this month, the Ampera-e is ...

While the Chevrolet Volt-based Opel/Vauxhall Ampera is a very capable car and one of the most interesting cars on sale in Europe at the moment, the advertising behind it is all pure GM. Regardless of ...

The Advertising Regulatory Board (ARB) came to the aid of Opel South Africa after one complaint claimed that a radio advert by the motoring company was offensive to Indians after using the words ...

The Reds chief has is sponsored by Opel in his homeland and has starred in another advert for the car manufacturer Get the latest football news in your inbox for FREE by signing up to our email ...

Germany’s body tasked with monitoring advertising has cast doubt that Opel will back down before midnight tonight (19 August) in its dispute concerning a recent warranty campaign. Opel – in common ...

General Motors division Adam Opel has signed a two-year online ad partnership with AOL Time Warner. Slated for launch at the Frankfurt Motor Show in September, the alliance will see Opel pay AOL an ...