TVS' Norton Atlas 585 ADV Tpurer motorcycle has been spied testing in India after it was unveiled at 2025 EICMA Show in Milan ...

Strategic resurgence spearheaded by four all-new Manx and Atlas models Dynamic new logo, faithful to Norton’s past, embodies this seismic transformation Rebirth underpinned by significant capital ...

TVS-owned Norton Motorcycles is set to make its India debut this year with the Atlas ADV, and the brand has now been spotted ...

With experience of handling leading global sites like ZigWheels, Punya is an avid motorcyclist who has been in the industry for over half a decade. He is always up for a ride to the canyons or the ...

Norton’s parent company, TVS Motor, has announced a massive £250-million investment for manufacturing expansion and EV development. Norton Motorcycles, one of Britain’s most storied names in ...

Gerry McGovern, the head designer behind Norton Motorcycle's rebrand, was fired from Jaguar after the Type 00 Concept received terrible feedback. Norton's rebrand is one of the biggest in modern ...

The year 2026 is set to witness the arrival of several new adventure motorcycles in India. Take a look at the upcoming ...

We continue in what is fast-proving to be our typical bag of fall moto goodies for this week’s list: Norton Motorcycle’s parent company, TVS Motors, has decided to acquire 100% stake in Engines ...

The week after EICMA always leaves a buzz in the air; today, that buzz is realized in the fact that sometimes, the covers aren’t lifted until after everybody has wrapped up and gone home. White ...

Norton Motorcycles has begun testing the Atlas GT on Indian roads. The ADV was spotted testing near the TVS factory.Unveiled ...