The International Tennis Hall of Famer is reportedly getting a new sneaker in celebration of one of his most iconic 'fits.

Elena Rybakina's triumph over Aryna Sabalenka leads into a potential all-timer on the men's side ...

MELBOURNE - I've been fortunate to attend 14 U.S. Opens-and the last three as a credentialed member of the media-so I am ...

Enhancing fan engagement with insights, accessibility, and responsible innovation • Showcasing Rally, an interactive AI mascot, and MatchFeel, a ...

With six new additions to the roster, the transfer class for ASU men's tennis has been pivotal in the Sun Devils' 9-1 ...

American Eliot Spizzirri is seeking answers relating to the timing of a heat rule that snuffed out noticeable momentum during Saturday's third-round, four-set loss to Jannik Sinner at the Australian ...

Nike filed a new U.S. trademark application for a stylized 'CA' logo, which could be Carlos Alcaraz's signature logo.

Nexo, a crypto currency company, brand strategy includes sponsorship deals with major sports organizations and events.

Gauff's partnership with New Balance began in 2018.

Novak Djokovic paid tribute to the watching Rafael Nadal after the Spanish legend watched compatriot Carlos Alcaraz make ...

Emirates Airline leverages its Australian Open sponsorship to showcase First Class hospitality, reinforce brand positioning, and reach a global tennis audience.

EZZ Life Science is rallying excitement of the Australian Open across China and Southeast Asia in its second year of ... Read ...